A huge new digital advertising screen is proposed for the junction of Stapleton Road and Eastern Way in Easton.
The planning application by global advertising giant JCDecaux would replace one of the existing paper diplays (on the left hand of the photo above) with a large new digital display.
Update Sept 2018: Bristol City Council refused planning permission for this application. Around 48 objections were received by local residents
Click ‘Make a Comment’. The Planning Reference Number is 18/00628/A.These are some arguments that can be used in objections. Feel free to add your own views about the outdoor advertising.
- Safety concerns: The brightly lit, regularly changing digital screen would be a dangerous distraction to road users.
- Damage to amenity of the area. The introduction of a huge new digital screen in a residential area would substantially impact the amenity of the area. (‘Amenity’ is a planning term which roughly means the look, feel and character of an area.). This includes the impact of the bright lights on the large residential tower block across the road – as well as park users of Rawnsley Park.
The outdoor advertising industry is pushing digital screens across the country as they are far more profitable than static paper displays. On the new screens, the advert messages changes 5 or 6 times a minute, and the fact that the ad changes makes them more attention grabbing, which means marketers can sell the ad space for higher profits. A similiar screen was rejected in St Werburghs recently but the ad companies are constantly appealing the decisions – against the wishes of local communities.