New digital screen application for Feeder Road junction

Update 5th February 2020: The Planning Inspectorate has upheld this decision on appeal, on the grounds of both amenity and public safety. You can read the statement here.

Update 1st October 2019:
Clear Channel have appealed this decision. We’ll update this blog post with more information.

Update 19th September 2019:
This application has been REJECTED by Bristol City Council!
Congratulations to everyone who submitted their comments.

Advertising giants Clear Channel want to replace a double billboard at this busy junction on Feeder Road with an illuminated digital billboard.

The Feeder Road billboards as they currently stand.

The site currently hosts two “48 sheet” billboards and one “96 sheet”, which would be replaced under the proposed development.

Update 3rd September 2019: this planning application (19/03338/A) has been refused by Bristol City Council: “The proposal would be harmful to amenity and public safety and it is therefore recommended that advertisement consent be refused.”

To object to this proposed development before Friday 16th August: 
1. Go to planningonline.bristol.gov.uk/search and enter code: 19/03338/A
2. Click ‘Make a Comment’. 
3. Write as much as you’d like about your objections. Below are some points you could include:

  • The proposed location is just a stones-throw from the development site of the planned Oasis Academy; soon to be school for 1,600 young people. This proximity makes this a highly inappropriate proposal, particularly in relation to the road hazard concerns illustrated below. In addition, the techniques of psychological manipulation employed by advertisers are well understood and children should be shielded from the negative effects of advertisements to the greatest extent possible.

  • Advertising hoardings are fundamentally un-sightly and introducing a new digital billboard would negatively harm the amenity of the area. Despite it’s central Bristol location and proximity to the canal, this area is largely industrial in nature. Therefore everything possible should be done to protect it’s appearance and not further degrade the neighbourhood.
  • A digital billboard presents additional distraction to drivers and a potentially deadly road traffic hazard, particularly for pedestrians and cyclists using this road. This junction Feeder Road features a high volume of HGV traffic serving the nearby businesses and civil amenities, in addition to regular traffic.

    Minor accidents were reported at this precise junction in 2014, 2015 and 2017; all of which could have been made more serious with the additional distraction of an electronic billboard. Many additional accidents have been reported in recent years further down Feeder Road, including two fatalities in 2016 and 2017. It is inexcusable to do anything to further threaten road safety on this busy road.
An image of the planned electronic billboard.

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