Bristol policy on advertising: Have your say

Bristol City Council are reviewing their Local Plan – the local level set of policies that are used to decide planning applications and guide developments in the city. They sought initial input back in 2019, and now they are seeking views on their revised policies and proposals.

Adblock Bristol responded in 2019, and have been engaging with Councillors, and providing briefings and information since then. We know this has had an impact as the council explicitly said that:

during consultation on the local plan in 2019 many responses were received raising concerns about the impacts advertisements could have across the city.”

The good news is that the latest draft of the Local Plan includes a proposed policy on digital advertising – hurray! It doesn’t go as far as we wanted, but it’s a good start. And now we have an opportunity to comment again.

The deadline for comments is Friday 20th January 2023.

How to respond

To leave a comment you should:

  • Say which proposal you’re commenting on by quoting:
    • the draft policy number = Draft Policy DC B: Advertisements
    • paragraph number = 10.17 – 10.21
  • give your name or name of your organisation

Send your comments by email to:

You can also respond online on the consultation hub.

Just to let you know your response may be made publicly available.

What does the draft policy say?

What you could say

Here are some ideas for what you could say in your response:

  • Welcome the introduction of a specific advertising policy and that it is helpful to have key terms ‘amenity’ and ‘public safety’ more fully defined. 
  • Make any comments / ask for any clarifications on the wording of the policy. For example, will the hours of illumination of digital screens be restricted as part of the policy? e.g. Turned off 10pm-6am as Adfree Cities are calling for.
  • Welcome the recognition that “Perception of lower levels of visual amenity in any area will not serve as a benchmark for harmful proposals including increased clutter of advertisements” so that every area in Bristol should be a happy and healthy place to live without the intrusion of corporate advertising.
  • Suggest that the advertising policy should point explicitly to principles set out elsewhere in the Local Plan, related to net zero, climate, biodiversity and inclusive, well-designed places. For example, we should not be introducing new high-carbon infrastructure like digital ad screens which use huge amounts of resources and energy to produce and run. 

This is a real chance to keep advertising high on the agenda in Bristol and give the council some ideas for how they could go further with this policy.

Please let us know if you respond and what you have said at

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