A large new digital advertising screen is proposed for Ratho Station, Edinburgh. These large screens use the same electricity as around 11 average UK homes and often promote junk food, polluting cars and fast fashion. You can lodge an objection to the proposal at the Edinburgh Council planning portal: https://citydev-portal.edinburgh.gov.uk/idoxpa-web/applicationDetails.do?activeTab=summary&keyVal=S49O1YEWMBS00 Click on ‘Make a Comment’….Continue reading Object to a large new digital ad screen in Edinburgh (Ratho Station)
Synopsis: Bristol City Council have added a new policy on advertisements to their Local Plan, which provides significant detail beyond national planning regulations. New criteria regarding when a new billboard could be said to harm the ‘amenity’ of an area should make it harder for advertisers to build large, new, intrusive screens in the city….Continue reading Campaigners welcome Bristol Council’s ‘Local Plan’ – but what does it say?
The outdoor advertising industry is installing a huge number of digital screens in British towns and cities. These bright screens are highly profitable for advertisers as they typically run around six ads per minute compared to having a static advert on a traditional paper billboard. …Continue reading The electricity use of Digital Billboards
In October 2022, we celebrated a major win against greenwash advertising by HSBC bank when our complaint to the Advertising Standards Authority (ASA) was upheld. In a landmark ruling, the ASA agreed with Adfree Cities and 44 other complainants that the ads were misleading for consumers – a world first regarding environmental claims made by…Continue reading We won against HSBC’s greenwash ads, but what now?
North Somerset Council passed a motion on 19th July 2021 to introduce a ‘Low Carbon Advertising Policy’ on the advertising sites it manages. This should see an end to adverts for high carbon industries such as petrol and diesel cars, airlines, airports and fossil fuel companies. North Somerset joins Liverpool and Norwich city councils who…Continue reading North Somerset Council votes to end ads for high carbon products
Norwich City councillors have unanimously voted to limit harmful categories of advertising and sponsorship such as gambling, junk food and environmentally-damaging products. The motion passed at a full council meeting on 29th June 2021. The Labour-run Cabinet is now tasked with scoping options for future implementation. Further campaigning and lobbying of the Council will be…Continue reading Norwich Council votes to limit harmful advertising