for happier, healthier cities
The new EAT-Lancet report was published earlier this month, with a refreshed analysis of the global food system and how we might achieve a healthy diet for all which stays within planetary boundaries. In this blog we take a look at what this major scientific report has to say about the role of advertising, and how we can create a just food system by reducing its influence….Continue reading EAT-Lancet 2025 has a vision for a fairer food system (without advertising)
Our food system is broken and dishonest. A number of excellent reports and campaigns have recently been launched which show that, in multiple ways, we are badly misinformed about where our food comes from, and that the food system and its dominant messages continue to drive consumption of unhealthy and unsustainable food….Continue reading Beyond industrial farming: how we can overcome food misinformation and envision a path to a kinder future
With the climate crisis getting worse by the day, more and more people are recognising the malign influence of fossil fuel advertising and want to see action taken to reduce it….Continue reading Support for fossil fuel ad restrictions growing
In a first of its kind action, we’re reporting the world’s largest ad firm, WPP, to international corporate watchdog the OECD. The complaint alleges that WPP has breached rules on climate and human rights through its advertising work, marking a “step-change” in legal risk for advertisers working with polluter clients, especially fossil fuel companies….Continue reading Our groundbreaking challenge to world’s largest ad firm
If aliens landed in a typical UK city centre in the run up to Christmas, they’d be forgiven for concluding that meat was the only food option available to us humans. Everywhere you turned in December there were adverts featuring ‘festive’ burgers, enormous cooked turkeys and hams, even processed chicken dressed up like Christmas stockings….Continue reading “Distract, delay, derail”: the tactics of meat and dairy advertising
Following a complaint filed by Adfree Cities, the UK advertising regulator has banned Lloyds Bank’s “low carbon economy” advert for greenwashing. The watchdog said the ad would mislead the public and businesses by failing to mention Lloyds’ “large contribution” to global climate-harming emissions. For press enquiries, call 07517 408513 or email hello[at]adfreecities.org.uk An advert for…Continue reading Lloyds Bank ads banned for greenwashing