Big Oil Greenwash

Licence to pollute We are all by now aware of the role fossil fuel companies play in driving the climate crisis. However, what is sometimes overlooked is the ability oil and gas companies have to continue operating despite massive public opposition to what they do. This is what’s known as social licence, and it comes…Continue reading Big Oil Greenwash

Text reads "looking for net zero?"

More Shell greenwash escapes regulation

The Advertising Standards Authority (ASA) has refused to investigate two greenwashing Shell adverts, despite assurances that a ruling against Shell in June 2023 would act as a precedent to prevent fossil fuel companies from misrepresenting their environmental credentials in future ads. Meanwhile, the regulator has banned an advert designed to build public support for London’s…Continue reading More Shell greenwash escapes regulation

Equinor ad ban reveals deliberate political targeting before Rosebank decision

In December 2023, Norwegian oil giant Equinor’s “Broader Energy” adverts were banned as officially “misleading” by the UK advertising regulator. As reported by the Financial Times, the ban reveals the deliberate political influence of fossil fuel advertising and greenwash, with devastating consequences for the climate. Equinor’s ‘Broader Energy’ ads were banned for implying that wind farms, oil and…Continue reading Equinor ad ban reveals deliberate political targeting before Rosebank decision

Mixed messages: meat ads in Veganuary mislead and delay

This January you might spot a series of sleek new adverts for BRITISH BEEF, BRITISH LAMB and BRITISH MILK, voiced by Richard Ayoade. The fast-paced ads, which promote a very different message to Veganuary, are across social media, TV, print, in shops and even cinemas.  “Let’s Eat Balanced” is an advertising campaign by the Agriculture…Continue reading Mixed messages: meat ads in Veganuary mislead and delay

A woman in a gas mask holds a placard reading "Greenwashng hides Shell's crimes"

Opinion: As protests disrupt ‘Oscars of Oil’, greenwashing wins Best Support Act

The gas and oil industry have long been the masters of secrecy and misdirection, like the magician pulling a rabbit out of a tophat while they quietly slip the watch from your wrist. And, as Greta Thunberg was carried into the back of a police van and charged with public order offences this week, the…Continue reading Opinion: As protests disrupt ‘Oscars of Oil’, greenwashing wins Best Support Act