Text reads "looking for net zero?"

More Shell greenwash escapes regulation

The Advertising Standards Authority (ASA) has refused to investigate two greenwashing Shell adverts, despite assurances that a ruling against Shell in June 2023 would act as a precedent to prevent fossil fuel companies from misrepresenting their environmental credentials in future ads. Meanwhile, the regulator has banned an advert designed to build public support for London’s…Continue reading More Shell greenwash escapes regulation

Equinor ad ban reveals deliberate political targeting before Rosebank decision

In December 2023, Norwegian oil giant Equinor’s “Broader Energy” adverts were banned as officially “misleading” by the UK advertising regulator. As reported by the Financial Times, the ban reveals the deliberate political influence of fossil fuel advertising and greenwash, with devastating consequences for the climate. Equinor’s ‘Broader Energy’ ads were banned for implying that wind farms, oil and…Continue reading Equinor ad ban reveals deliberate political targeting before Rosebank decision

Mixed messages: meat ads in Veganuary mislead and delay

This January you might spot a series of sleek new adverts for BRITISH BEEF, BRITISH LAMB and BRITISH MILK, voiced by Richard Ayoade. The fast-paced ads, which promote a very different message to Veganuary, are across social media, TV, print, in shops and even cinemas.  “Let’s Eat Balanced” is an advertising campaign by the Agriculture…Continue reading Mixed messages: meat ads in Veganuary mislead and delay

A woman in a gas mask holds a placard reading "Greenwashng hides Shell's crimes"

Opinion: As protests disrupt ‘Oscars of Oil’, greenwashing wins Best Support Act

The gas and oil industry have long been the masters of secrecy and misdirection, like the magician pulling a rabbit out of a tophat while they quietly slip the watch from your wrist. And, as Greta Thunberg was carried into the back of a police van and charged with public order offences this week, the…Continue reading Opinion: As protests disrupt ‘Oscars of Oil’, greenwashing wins Best Support Act

🚫 (Another) Repsol advert banned for greenwashing 🚫

The UK advertising watchdog has banned another Big Oil advert for greenwashing, following Adfree Cities’ complaint. Spanish oil company Repsol’s advert was banned for misleadingly focusing on renewable hydrogen, when the firm’s production of this fuel type is not yet in operation and the vast proportion of Repsol’s business remains in fossil fuels.  The litmus…Continue reading 🚫 (Another) Repsol advert banned for greenwashing 🚫

A street scene with a man in a hat standing next to two policemen in uniform all looking at a digital billboard with their backs to the camera. The text on the billboard reads 'ads seen here help fund local services'

“Platform for Good”? Major ad company Clear Channel’s ads reported to advertising regulator

Major advertising company Clear Channel UK, whose expanding billboard empire promotes harmful adverts and impacts the environment, is claiming to be a “Platform for Good” in a series of adverts that also make the claims “Ads seen here help fund local services” and “Powered by renewable energy”. …Continue reading “Platform for Good”? Major ad company Clear Channel’s ads reported to advertising regulator