Reducing the Brain Pollution from Advertising
National Conference hosted by Adfree Cities & Badvertising
🗓️ Saturday 14th May 2022, 10am – 5pm
📍 Conway Hall, London
Catch up on the day with videos and sounds recordings now available here.
Are there too many adverts everywhere you look, do they seem to follow you around? It’s not just you…
For people wishing to create healthy, sustainable cities with thriving public spaces, Adfree Cities Beyond Consumerism conference was a great place to start. In collaboration with the Badvertising campaign, the conference brought together residents, health campaigners, artists, climate activists, ad industry workers, academics and planners who are resisting corporate advertising and finding solutions to its dominance over our minds and our culture.
Workshop sessions and panels heard from campaigners taking on Big Tech giants and residents ‘ad-blocking’ digital billboards in their neighbourhoods. There were celebrations of the victories against junk food advertisers and, following in the successful footsteps of campaigns to end tobacco ads and sponsorship, exciting new moves to end fossil fuel sponsorship of sports were unveiled. Other sessions looked at the guerrilla arts movements that have spoofed, parodied and reclaimed corporate advertising spaces and how we can communicate new visions of prosperity beyond economic growth.