Even though most of us don’t support factory farming, around 85% of farmed animals in the UK are reared in intensive systems. Adverts that promote food from factory farms are everywhere – think big brand ads for burgers, subs, breakfast baps or fried chicken – and although these ads almost never show animals, behind the billboards there are millions of cows, chickens and pigs confined in factory farms.
Advertising is concealing where our food is really from and driving unsustainable levels of meat, dairy and egg production, enabling the ongoing expansion of cruel and polluting industrial megafarms.
The good news is, councils are taking action, and you can too. This is a call to everyone who cares about a more sustainable, kinder food system: let’s challenge misinformation and end advertising for factory farmed food.
Read our 2023 guide:
We look at nine tactics used by advertisers to help us dissociate from the real origins of the meat, dairy and eggs we consume.