Too close for comfort – A look into the Advertising Standards Authority and the case for more controls on advertising

This hard-hitting report analyses data on complaints to the ASA, revealing that only 22% of complained-about adverts are investigated and only 2% upheld. The ASA’s rules are set by ad industry insiders.

Adfree Cities makes the case for an independent regulator that is transparent, involves the public in decision making, and can enforce stronger rules – e.g. on the environmental impact of adverts.

Read more and download the report.