Petition: Turn Off Billboards at Night
UK households faced a “significant risk” of power cuts last winter as energy supplies ran low and are still experiencing the impact of the energy crisis. And yet, digital billboards continue to blare out ads day and night, using a massive amount of power that puts unnecessary pressure on the Grid and causes light pollution.
What is our priority? Powering homes, schools and hospitals? Or unnecessary advertising?
How much electricity do ads actually use?
Just one large digital billboard uses the same electricity as 11 average UK homes per year. Smaller advertising screens also require a surprisingly large amount of power – those at bus shelters use the same electricity as four UK homes, while ‘on-pavement’ ad units each require the same power as three UK homes.
The electricity used by one large digital advertising screen between the hours of 10pm-6am is equivalent to that used by 8.5 UK homes over the same time period.
(These figures are calculated using industry numbers for powering the screens. That doesn’t include other energy costs associated with ad screens, such as their data servers, environmental sensors or cooling mechanisms.)
Concerns over energy crisis
National Grid and Ofgem warned that power cuts were a distinct possibility, and households are being encouraged to ration household energy to reduce pressure on the Grid as energy bills continue to rise.
Switching off digital billboards at night, as a minimum, represents an immediate and logical energy saving measure that would reduce pressure on the Grid and save power for households, hospitals and schools where it is really needed. Germany, Austria, France, Spain and other countries across Europe have all taken this step. It’s time for the UK to follow suit.