The Advertising Standards Authority (ASA) has refused to investigate two greenwashing Shell adverts, despite assurances that a ruling against Shell in June 2023 would act as a precedent to prevent fossil fuel companies from misrepresenting their environmental credentials in future ads. Meanwhile, the regulator has banned an advert designed to build public support for London’s…Continue reading More Shell greenwash escapes regulation
The UK advertising watchdog has banned another Big Oil advert for greenwashing, following Adfree Cities’ complaint. Spanish oil company Repsol’s advert was banned for misleadingly focusing on renewable hydrogen, when the firm’s production of this fuel type is not yet in operation and the vast proportion of Repsol’s business remains in fossil fuels. The litmus…Continue reading 🚫 (Another) Repsol advert banned for greenwashing 🚫
Following a complaint by Adfree Cities, adverts for fossil fuel giant Shell have today been banned by the UK’s advertising watchdog for making misleading green claims. …Continue reading Greenwashing Shell adverts banned by watchdog
Outdoor advertising, the ad industry likes to brag, is the one medium you can’t turn off. Walking through a town or city it can certainly feel this way, with billboards and ad screens blaring on every corner. …Continue reading How trustworthy is outdoor advertising?
Adfree Cities have lodged a complaint with the Advertising Standard Authority (ASA) on the grounds that the advert makes misleading environmental claims about BlackRock. We have asked the ASA to immediately ban the ad and all future ads by BlackRock that make false or misleading green claims. …Continue reading Adfree Cities calls out BlackRock for greenwash ads
In October 2022, we celebrated a major win against greenwash advertising by HSBC bank when our complaint to the Advertising Standards Authority (ASA) was upheld. In a landmark ruling, the ASA agreed with Adfree Cities and 44 other complainants that the ads were misleading for consumers – a world first regarding environmental claims made by…Continue reading We won against HSBC’s greenwash ads, but what now?