The run up to the local elections on 5th May 2022 provide us with an opportunity to influence local policy and place the problems with outdoor advertising in the minds of local policymakers.

If elected, they could be running your city/region for the next 4 years, so getting them to make pledges now to ban, control or reduce advertising will make your subsequent campaigns much easier.

Adfree Cities has prepared a short briefing for election candidates detailing what powers are available to local authorities to take action against outdoor advertising.

Here’s our quick guide and template email for contacting your election candidates:

  1. Find the email addresses of your council ward candidates by searching on The Democracy Club.
  2. Copy, paste (and personalise if you wish) the template email to candidates below into an email.
Copy and paste this message your ward candidates below.  

To: your ward candidates
Subject: Policy to stop outdoor advertising billboards

Dear candidates, [Or: Dear candidate’s firstname]

I am writing to you to find out your views on corporate outdoor advertising ahead of the local elections on 5th May 2022. I am opposed to corporate advertising billboards, especially large new digital screens, on the grounds that they are bad for our wellbeing and mental health, degrade the character of our neighbourhoods and promote an unsustainable model of consumerism.

1. Will you support a policy of ‘No New Billboards’ in the city? This would mean the council rejects planning applications for new digital advertising screens, especially large new screens.

2. If elected, will you prohibit advertising on Council-controlled sites (e.g bus stops) for harmful products such as environmentally-damaging products, junk food, gambling, payday loans and alcohol? Other local authorities have recently enacted similar policies.

For more information on the background to these issues, please see this Briefing for Candidates:

Please copy into your reply.

Yours sincerely,

Your Name
Your Postcode (it’s important to add your postcode so that the candidates know you live in their ward)

If you would like any assistance in contacting your local elections candidates, please email charlotte[~at~]