A child is seen running in front of a large Range Rover SUV.

How advertising blinds drivers to SUV risks

A YouGov poll commissioned by Adfree Cities found that a rather shocking proportion of drivers don’t agree with the statement that “SUVs and pickups are more dangerous to pedestrians and cyclists”. To be clear, they definitely are. Research has shown that pedestrians and cyclists are 44% more likely to be killed if struck by an SUV, rising to 82% for children….Continue reading How advertising blinds drivers to SUV risks