for happier, healthier cities
A YouGov poll commissioned by Adfree Cities found that a rather shocking proportion of drivers don’t agree with the statement that “SUVs and pickups are more dangerous to pedestrians and cyclists”. To be clear, they definitely are. Research has shown that pedestrians and cyclists are 44% more likely to be killed if struck by an SUV, rising to 82% for children….Continue reading How advertising blinds drivers to SUV risks
A hidden emergency If I told you that when the most profitable companies in the world are ranked by their emissions, eight of the top 20 most polluting companies are oil and gas giants, you’d probably be unsurprised. However, if I told you that another five of the top 20 are carmakers, it might give…Continue reading Challenging car industry greenwash
The shift to lower and zero carbon vehicles has become a shift to larger, heavier SUVs. The popularity of SUVs of all kinds has soared over the last decade: carmakers prefer selling them for their higher profit margins, whilst drivers prefer them for their perceived comfort and style benefits. …Continue reading Carmakers are hijacking the EV transition with hybrid SUVs
Protests in a remote corner of Argentina disrupt the cosy picture of a green future promised by advertising for electric vehicles. In this blog we explore the hidden web of supply chains that support the EV “revolution” and the true cost of electric mobility for communities and ecosystems around the world. …Continue reading Undermined: how electric vehicle advertising hides a global web of extraction, exploitation and destruction
Picture this: a luxuriously spacious car drives across a pristine landscape, with no other vehicle or person in sight. Gleaming metal and wheels move effortlessly along the open road, mountains frame the background, and there is an invitation to ‘seize the day’, ‘find freedom’ or ‘experience something different’. I’m sure you’ve passed an advert like…Continue reading A ban on SUV ads could help create the happier cities we want