An advert on a phone box picturing a large beef burger and the words Big Arch. In black graffiti across the ad is the word POISON.

Advertising doesn’t help you choose – it limits you (and that’s the point)

Adfree Cities submitted a complaint to the Advertising Standards Authority (ASA) against adverts for McDonald’s Big Arch. You can read our complaint here.UPDATE: The ASA has confirmed that they will not be investigating our complaint – showing that under the current weak national regulations, corporations like McDonald’s are free to advertise excessively unhealthy food in…Continue reading Advertising doesn’t help you choose – it limits you (and that’s the point)