Recent high-profile events such as Eurovision, the Chelsea Flower Show and the FIFA World Cup highlight the jarring disconnect between the intrinsic values – like connection and community – promoted by cultural events and the harmful realities of capitalist consumerism being promoted to us through sponsorship.
But the wave of harmful sponsorships is prompting a backlash. With fossil fuels are having their ‘tobacco moment’, it’s time for popular cultural events to drop polluting sponsors. Read on to find out more and about how you can take action today….Continue reading Lessons from Eurovision: The Disconnect of Corporate Sponsorship