Text reads "looking for net zero?"

More Shell greenwash escapes regulation

The Advertising Standards Authority (ASA) has refused to investigate two greenwashing Shell adverts, despite assurances that a ruling against Shell in June 2023 would act as a precedent to prevent fossil fuel companies from misrepresenting their environmental credentials in future ads. Meanwhile, the regulator has banned an advert designed to build public support for London’s…Continue reading More Shell greenwash escapes regulation

Equinor ad ban reveals deliberate political targeting before Rosebank decision

In December 2023, Norwegian oil giant Equinor’s “Broader Energy” adverts were banned as officially “misleading” by the UK advertising regulator. As reported by the Financial Times, the ban reveals the deliberate political influence of fossil fuel advertising and greenwash, with devastating consequences for the climate. Equinor’s ‘Broader Energy’ ads were banned for implying that wind farms, oil and…Continue reading Equinor ad ban reveals deliberate political targeting before Rosebank decision

Mixed messages: meat ads in Veganuary mislead and delay

This January you might spot a series of sleek new adverts for BRITISH BEEF, BRITISH LAMB and BRITISH MILK, voiced by Richard Ayoade. The fast-paced ads, which promote a very different message to Veganuary, are across social media, TV, print, in shops and even cinemas.  “Let’s Eat Balanced” is an advertising campaign by the Agriculture…Continue reading Mixed messages: meat ads in Veganuary mislead and delay

Image shows a large pick up SUV from the rear as it kicks up a cloud of dust. Words read "Toyota SUV Ads Banned"

Environmentally “irresponsible” Toyota SUV ads banned

In a landmark move, the UK advertising watchdog has banned Toyota’s “Born to Roam” SUV adverts for encouraging driving that harms nature and the environment. The ad, promoted on outdoor ad sites and online, showed dozens of large, diesel Toyota SUVs driving off-road through natural environments, including rivers. …Continue reading Environmentally “irresponsible” Toyota SUV ads banned

Two people face the camera holding a placard that reads "ban fossil ads". Behind them is a poster for Green Part Conference 2023.

Green Party Conference passes high carbon ad motion in move welcomed by Adfree Cities

Adfree Cities’ Charlotte and Nicola were thrilled to be at Green Party Conference 2023 in Brighton last weekend hobnobbing with councillors and politicians to spread the word about what they can do in their local areas to restrict advertising and bring in more ethical advertising policies. …Continue reading Green Party Conference passes high carbon ad motion in move welcomed by Adfree Cities