Misleading: RSPCA’s ‘kindness’ ads greenwash charity’s treatment of farm animals

Adfree Cities has raised concerns to the Advertising Standards Authority that ads promoting the RSPCA are misleading citizens over the charity’s work to protect animals from cruelty, by failing to mention the RSPCA’s formal certification of farming methods that systematically expose farm animals to cruelty, harm and slaughter. The RSPCA’s recent billboard, online and TV…Continue reading Misleading: RSPCA’s ‘kindness’ ads greenwash charity’s treatment of farm animals

Image shows two adverts for Luton airport. One in a London tube station and another seen in a magazine.

Luton Airport’s ads want you to think it can “grow green” – join a mass greenwash complaint

“Green” isn’t what you might associate with an airport wanting to grow its operations from 18 million passengers to a massive 32 million passengers per year. But Luton Airport, which goes by the trading name Luton Rising, is spending big-time on adverts on facebook, billboard and print adverts to promote its “unique” “green” growth plans,…Continue reading Luton Airport’s ads want you to think it can “grow green” – join a mass greenwash complaint

Text reads "looking for net zero?"

More Shell greenwash escapes regulation

The Advertising Standards Authority (ASA) has refused to investigate two greenwashing Shell adverts, despite assurances that a ruling against Shell in June 2023 would act as a precedent to prevent fossil fuel companies from misrepresenting their environmental credentials in future ads. Meanwhile, the regulator has banned an advert designed to build public support for London’s…Continue reading More Shell greenwash escapes regulation

Equinor ad ban reveals deliberate political targeting before Rosebank decision

In December 2023, Norwegian oil giant Equinor’s “Broader Energy” adverts were banned as officially “misleading” by the UK advertising regulator. As reported by the Financial Times, the ban reveals the deliberate political influence of fossil fuel advertising and greenwash, with devastating consequences for the climate. Equinor’s ‘Broader Energy’ ads were banned for implying that wind farms, oil and…Continue reading Equinor ad ban reveals deliberate political targeting before Rosebank decision