Two women walk past a bus stop as screen displaying the complained of HSBC ad.

We won against HSBC’s greenwash ads, but what now?

In October 2022, we celebrated a major win against greenwash advertising by HSBC bank when our complaint to the Advertising Standards Authority (ASA) was upheld.  In a landmark ruling, the ASA agreed with Adfree Cities and 44 other complainants that the ads were misleading for consumers – a world first regarding environmental claims made by…Continue reading We won against HSBC’s greenwash ads, but what now?

ASA Report: Too close for comfort - A look into the Advertising Standards Authority and the case for more controls on advertising

New report exposes failures of advertising regulator, ASA

The Advertising Standards Authority (ASA) has come under fire for weak and slow enforcement of advertising rules, and for being in the pockets of the ad industry, in a new report out this week. The hard-hitting report analyses data on complaints to the ASA, revealing that only 22% of complained-about adverts are investigated and only…Continue reading New report exposes failures of advertising regulator, ASA