Misleading: RSPCA’s ‘kindness’ ads greenwash charity’s treatment of farm animals

Adfree Cities has raised concerns to the Advertising Standards Authority that ads promoting the RSPCA are misleading citizens over the charity’s work to protect animals from cruelty, by failing to mention the RSPCA’s formal certification of farming methods that systematically expose farm animals to cruelty, harm and slaughter. The RSPCA’s recent billboard, online and TV…Continue reading Misleading: RSPCA’s ‘kindness’ ads greenwash charity’s treatment of farm animals

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More Shell greenwash escapes regulation

The Advertising Standards Authority (ASA) has refused to investigate two greenwashing Shell adverts, despite assurances that a ruling against Shell in June 2023 would act as a precedent to prevent fossil fuel companies from misrepresenting their environmental credentials in future ads. Meanwhile, the regulator has banned an advert designed to build public support for London’s…Continue reading More Shell greenwash escapes regulation