Two women walk past a bus stop as screen displaying the complained of HSBC ad.

We won against HSBC’s greenwash ads, but what now?

In October 2022, we celebrated a major win against greenwash advertising by HSBC bank when our complaint to the Advertising Standards Authority (ASA) was upheld.  In a landmark ruling, the ASA agreed with Adfree Cities and 44 other complainants that the ads were misleading for consumers – a world first regarding environmental claims made by…Continue reading We won against HSBC’s greenwash ads, but what now?

HSBC ‘sustainability’ adverts banned for missing detail on fossil fuel financing

Press enquiries: hello@adfreecities.org.uk. Britain’s biggest bank HSBC has been slammed by the UK advertising regulator today for misleading greenwash advertising. In a world-first for a bank, a suite of ads promoting HSBC’s ‘sustainability’ initiatives have been banned by the UK ad regulator for failing to include information about HSBC’s financing of fossil fuels.  After Adfree…Continue reading HSBC ‘sustainability’ adverts banned for missing detail on fossil fuel financing

Campaigners reject HSBC’s ‘net-zero ambition’, targeting billboards over ‘climate colonialism’

Activists in 10 UK cities have covered billboards and bus stops with spoof HSBC adverts, accusing HSBC of ‘climate colonialism’ and demanding the bank end its financing of fossil fuels, detention centres and climate destruction. Over 250 billboards, bus stops and tube ads featuring HSBC advertisements have been hijacked (IMAGES HERE), including in London and…Continue reading Campaigners reject HSBC’s ‘net-zero ambition’, targeting billboards over ‘climate colonialism’