Update 16th July 2020: This appeal was dismissed by the Planning Inspectorate, who upheld the decision by Bristol City Council that the development would be detrimental to amenity.
Update 6th February 2020: This decision has been appealed by Clear Channel. We will update this blog post with more information.
Advertising company Clear Channel are applying for permission to install a digital billboard at the entrance to Cabot Circus car park – again! In a continuing trend, the developers want to replace the static billboard currently in place with a digital one, with images that change every 10 seconds.
Update 18th October 2019: this 2nd attempt planning application by Clear Channel has been rejected by Bristol City Council.
In early 2019, Clear Channel applied to install a large portrait digital screen at this same location. This application was rejected by Bristol City Council. Clear Channel then appealed this decision, and this appeal was also rejected. One could be forgiven for thinking that Clear Channel don’t care about the views of Bristol Council or residents!
- The whole intention of this development is to draw the intention of passers-by, including that of motorists. A digital screen would therefore represent a risk to the safety of traffic at this busy junction. Many vehicles approaching this junction have just left the motorway and traffic calming methods including speed cameras have already been deemed necessary. By it’s very nature, the development is intended to distract. Nothing should be done to distract the attention of motorists, particularly such an unnecessary development.
- This development would be an eyesore and is unsuitable to place at this ‘gate’ to the city. The digital aspect of the proposed advertisement is absolutely problematic; far more invasive than the current static billboard and particularly intrusive at night.