The UK is moving towards the end of new petrol and diesel car sales. So why are we still advertising them?…Continue reading Ending misleading car advertising
Toyota’s “electrified” ads are greenwash, but unfortunately they work
Carmaker Toyota is back with more greenwash advertising. This time it’s the UK debut of their “electrified” ads. Long used in the US, Toyota employs the term “electrified” as a coverall term for all cars with an electric motor, be they fully electric or a fossil-fuelled hybrid. The problem? Hybrid cars are nothing like electric…Continue reading Toyota’s “electrified” ads are greenwash, but unfortunately they work
How car ads lie to you about electric vehicles
More and more people are shifting to low and zero carbon emission cars. But confusion about the different models now available – from hybrids to plug-ins to battery electric vehicles – is widespread, and carmakers’ advertising doesn’t help. …Continue reading How car ads lie to you about electric vehicles
Accelerating greenwash leaves regulation in the rearview mirror
Whether by switching to electric or simply driving less, more and more people are trying to reduce the carbon emissions from their car. However, electric vehicle advertising risks hindering, rather than helping, people make the greenest choice, and the ad regulator seems to be making things worse. …Continue reading Accelerating greenwash leaves regulation in the rearview mirror
Carmakers are hijacking the EV transition with hybrid SUVs
The shift to lower and zero carbon vehicles has become a shift to larger, heavier SUVs. The popularity of SUVs of all kinds has soared over the last decade: carmakers prefer selling them for their higher profit margins, whilst drivers prefer them for their perceived comfort and style benefits. …Continue reading Carmakers are hijacking the EV transition with hybrid SUVs