An advert on a phone box picturing a large beef burger and the words Big Arch. In black graffiti across the ad is the word POISON.

Advertising doesn’t help you choose – it limits you (and that’s the point)

Nicola Wilks

Adfree Cities submitted a complaint to the Advertising Standards Authority (ASA) against adverts for McDonald’s Big Arch. You can read our complaint here.UPDATE: The ASA has confirmed that they will not be investigating our complaint – showing that under the current weak national regulations, corporations like McDonald’s are free to advertise excessively unhealthy food in…Continue reading Advertising doesn’t help you choose – it limits you (and that’s the point)

A mural by artist Louis Michel showing two patchwork chickens against a red background and the message 'Eat Far Less'

Beyond industrial farming: how we can overcome food misinformation and envision a path to a kinder future

Nicola Wilks

Our food system is broken and dishonest. A number of excellent reports and campaigns have recently been launched which show that, in multiple ways, we are badly misinformed about where our food comes from, and that the food system and its dominant messages continue to drive consumption of unhealthy and unsustainable food….Continue reading Beyond industrial farming: how we can overcome food misinformation and envision a path to a kinder future

End Meat Advertising

Even though most of us don’t support factory farming, around 85% of farmed animals in the UK are reared in intensive systems. Adverts that promote food from factory farms are everywhere – think big brand ads for burgers, subs, breakfast baps or fried chicken – and although these ads almost never show animals, behind the…Continue reading End Meat Advertising