for happier, healthier cities
Carmaker Toyota is back with more greenwash advertising. This time it’s the UK debut of their “electrified” ads. Long used in the US, Toyota employs the term “electrified” as a coverall term for all cars with an electric motor, be they fully electric or a fossil-fuelled hybrid. The problem? Hybrid cars are nothing like electric…Continue reading Toyota’s “electrified” ads are greenwash, but unfortunately they work
A hidden emergency If I told you that when the most profitable companies in the world are ranked by their emissions, eight of the top 20 most polluting companies are oil and gas giants, you’d probably be unsurprised. However, if I told you that another five of the top 20 are carmakers, it might give…Continue reading Challenging car industry greenwash
Whether by switching to electric or simply driving less, more and more people are trying to reduce the carbon emissions from their car. However, electric vehicle advertising risks hindering, rather than helping, people make the greenest choice, and the ad regulator seems to be making things worse. …Continue reading Accelerating greenwash leaves regulation in the rearview mirror
Fresh from their victory against Toyota SUV ads that promoted irresponsible off-road driving, the creatures of the forest took to the streets to call for an end to all advertising for environmentally destructive SUVs. …Continue reading Adfree Cities and friends protest to End SUV Ads
In a landmark move, the UK advertising watchdog has banned Toyota’s “Born to Roam” SUV adverts for encouraging driving that harms nature and the environment. The ad, promoted on outdoor ad sites and online, showed dozens of large, diesel Toyota SUVs driving off-road through natural environments, including rivers. …Continue reading Environmentally “irresponsible” Toyota SUV ads banned
Protests in a remote corner of Argentina disrupt the cosy picture of a green future promised by advertising for electric vehicles. In this blog we explore the hidden web of supply chains that support the EV “revolution” and the true cost of electric mobility for communities and ecosystems around the world. …Continue reading Undermined: how electric vehicle advertising hides a global web of extraction, exploitation and destruction